Posted in Professional Practice Year 2

Promotional Item Research

I chose to make a business card for my promotional item as I felt that this was the best way to broadcast myself as a practitioner, spreading my information quickly and clearly. To get some ideas of design I researched other photographer’s business cards to get a sense of any critical aspects that I should include in my own design.

I knew that I wanted a business card that had information on both sides so not to waste space, so made this a focus of my research.

I found that a lot of business cards followed the idea of using something very simplistic like their logo or name to embellish the front of their business card, which I found aesthetically pleasing. The front cover will be the first point of interest for the audience, and these show the simplistic method of doing that. The colours are either very vibrant or very monotone and sophisticated which gathers the attention of the viewer.

I enjoyed the use of symbols on the back of the business cards, portraying the areas where the practitioner is present such as online or by phone. I felt that as someone advertising a visual practice, this really fit well with the theme and is something I wish to use in my own design.

The business cards show the importance of consistency – making sure the design represents the brand of the person, consistent with all other aspects of their advertisement. If the business card had different designs running through it for example, the back was a different colour to the front, the business card would feel unprofessional.

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Posted in Professional Practice Year 2

My Logo Design

My Logo IdeasAfter my research into logos, I decided to trial out various logos that I felt would be successful at achieving my intention for a simple and effective logo.

I was really inspired by the basic camera imagery in some of the logos in my research so I used Photoshop to create one that I felt would be effective to my logo. I made the image black and white to stick to the monotone theme that I felt would make my logo more sophisticated.

I wanted my name to be the largest component of my logo to give the audience an immediate indication as to who I am. With the imagery of a camera being added to my logo making my occupation clear, I felt that the word ‘photography’ didn’t necessarily need to be a dominant aspect of the logo.

I experimented with calligraphic and modern fonts to try and portray my character within my logo. The logo is often the first thing to grab someone’s attention when looking for a specific job to be completed, so I wanted mine to give a feel of my nature immediately.

I chose to go with the more modern font – I didn’t want people to think that my work was going to be all about feminine subjects and I felt gave quite a naïve feel to my logo. The modern logo added a more contemporary finish to my logo which is what I would say is the style of my work – contemporary documentary photography.

I created two potential final logo designs – one curved one straight. I feel that the curved one doesn’t look as professional. Although eye-catching and aesthetically interesting I feel that it gives the wrong impression about me as a photographer. My themes are always quite serious and controversial, quite bold and in your face, which I felt was more fitting with the dominant and clinical presence of the straight logo.

I kept the whole logo in black and white to make it clear and able to use as a watermark on my images. I also feel it looks more professional and clean this way.

Now that I had an image for my ‘brand’, I replaced my existing logo on my website and other online presences to the new logo, giving my practice a sense of solidarity and professionalism.

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Posted in Professional Practice Year 2

Logo Research

logo ideas

When thinking about a logo, I wanted something that clearly showed who I was and my profession that was simple and effective.

To get an idea of how this could be achieved I researched simple photography logos to gather inspiration. I found that a lot of logos were just words, but I wanted some kind of visual incorporated with my logo to reflect the career I am essentially advertising myself to, so I also researched imagery of photography that is simple such as the apertures and simplistic camera logos.

I was really inspired by the calligraphic fonts, giving quite a feminist feel to the logo which would fit me as a female photography. I also liked the bold capitalised fonts as I felt they had a modern feel to them, which would show me as a contemporary photographer.

I like the pop of colour in some of the logos presented here as it adds character to the logo, however I’m not sure this is something I would want to do as I feel that it could be quite distracting if using the logo as a watermark on images. I feel the more monotone logos are more sophisticated and of a higher standard.

I also researched how I could potentially create imagery from my initials, however my initials are quite complicated when paired together so this has clarified that I don’t want to follow that idea.

Posted in Professional Practice Year 2

Budget and Costing for an Event

BAPH205 SYMPOSIUM EXHIBITION – PLYMERSION

Budget Total Available to Us –

  1. £200 budget
  2. 32 students donating £3 = £96

Total = £296 budget

The total budget needs to cover all production costs –

  • Space
  • Boards for presentation
  • Paint for the boards
  • Wall fittings
  • Technical equipment
  • Prints from India
  • Frames
  • Each student will pay for their own individual prints/frames/wall fixtures
  • Printing of catalogues and symposium day flyers
  • Refreshments for the Day
  • Labour costs
  • Travel costs

The best tactic is to ensure that the decisions we make on each aspect ensures the minimal amount of expenditure to make sure we can spread the money effectively.

Decisions and Final Costs

  • Space – the space was internal which meant it was free of use, saving us money on this aspect of the event. Had we decided to go external we may have faced extra costs. Being internal other factors such as electricity, heating/cooling systems, toilets and water are of free access also.
  • Boards – also a free asset due to the fact they are borrowed from areas of the university. Buying boards would have caused a severe increase in spending
  • Paint for the boards – most effective and cost efficient white paint was £22, and we required only one tub
  • Wall Fittings – bought either individually for their own work, due to late arrival of work wall fittings became unnecessary for that. Had they arrived the cheapest wall fitting would averaging at £5 for 100 fixtures
  • Technical equipment – luckily we have an area where we can rent the equipment for free usage within the uni
  • Prints from India – the work from India arrived too late for us to have time to print, so this became a cost unnecessary for the day. However we are keen to create an exhibition in the future. There were 13 students from India. If we accepted two images from each student we would have 26 images, of the agreed size of A3. The most cost effective way of printing in within the uni. An A3 print costs £12 for a set of 3. We would need 9 sets of 3 – 9x£12 = £108 cost
  • Frames – agreed size of A3, also unapplicable due to late arrival of the work. For our future exhibition of the work A3 frames are averaging at £3 per frame, suggest we chose 2 images from each India student (13 students x 2 images = 26 frames), then we will spend 26x£3 = £78
  • Printing of catalogues and symposium day flyers – the printing of the catalogues made by the curatorial team came to £10 for 5. The leaflets were printed on INKJET which was 5p per sheet in colour. We printed 40 – 40x5p = £2
  • Refreshments – Tea, coffee, milk, sugar, water, orange and apple juice, selection of biscuits came to a total of £20. The use of the water tanks was free as these too were rented from uni
  • Labour and travel costs were unnecessary for this event as the event was internal, curated by a cohort of students which required no payment

Total Spend –

£22 + £10 + £2 + 20 = £54 spend

£242 remaining for future exhibition

  • 100 fixtures – £5
  • 9 sets of three prints – £108
  • 26 frames – £78

Total = £191 spend leaving £51 spare which can cover any unexpected costs.

Posted in Professional Practice Year 2

Competition Entries

When approaching entering photographic competitions I decided I wasn’t yet confident enough to enter competitions of which are paid for, but instead exploring free competitions to give me experience and inspiration to consider paid competitions in the future.

I found it hard to find free competitions online however I found two websites which are used to enter competitions. I set up a profile where you can upload your images and chose which competitions you enter. There is a choice of a free account or a paid ‘premium’ account. The free account limits the things you can do with the site such as a maximum number of uploads a day, only being able to enter small selections of competitions and only being able to submit one image to the said competitions. As a starting point I felt this was enough for me to work with. The two websites are Viewbug and Photo Contest.

The other positive about these websites is that you can reach a diverse audience of photographers – amateur, hobbyists and professionals, allowing you to rate each other’s work with ‘awards’ which is motivating.  The competitions are also made or judged by professionals which is very uplifting to think my work is being examined by them.

Having the profiles means that I have a consistent platform where I can broadcast my work to a larger audience whenever I see a competition theme fitting, which will help with my recognition as a photographer and help me feel rewarded for my work.

I approached the competitions thinking about imagery that I have which I could use to fit the theme presented, and if it was relevant. I tried to use images aesthetically interesting but metaphorical to give my work a bit more edge in the crowds of photographs entered.

I entered 6 competitions between the two websites, some that are yet to be concluded. I didn’t worry about the reward – that was just an added bonus. This for me was more about building the confidence in my work to be able to broadcast it and be critiqued by individuals unknown to me with different experiences.

COMPETITION 1 – ‘April’ – use a photograph that symbolises the month of April, a monthly competition to visualise each month – Deadline April 30th – At the end of the year the 12 winners will be up for a very special prize and will receive an exclusive ViewBug Blog Interview, and exclusive Social Media Promotion, an exclusive ViewBug Prize Package and 300 Reward Points

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COMPETITION 2 – ‘Anything Reflections’ –  Deadline 8th June – Grand Jury Winner -$200 Amazon Gift Card, People’s Choice – $139 Viewbug Giftcard, Amateur Winner – $50 Amazon Gift Card

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COMPETITION 3 – ‘Rule of Thirds’ – Deadline June 23rd – Grand Jury Winner – Nikon D3300 SLR Camera (body only, People’s Choice – exclusive blog feature, Amateur Winner – exclusive blog feature

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COMPETITION 4 – ‘Everyday Heroes’ – Deadline 25th May – Prize is a $300 (USD) value prize package provided by Lexar, who’ll award the expert’s winner with a 128GB 1066x CompactFlash card and the CFR1 Workflow Reader. The crowd’s favourite will win a 128GB 1000x SD card and the SR2 Workflow reader.

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COMPETITION 5 – ‘Across the Rooftops’ – Deadline 29th April – CAME 1.696th, showing amount of images that are entered. It’s not disheartening because there is so much competition so it is realistically expected.

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COMPETITION 6 – ‘Self-Portraits’ – Deadline 4th May – CAME 877th – quite nice to see the different rate of stars I was given to be able to evaluate my own work

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Posted in Professional Practice Year 2

Selected Final Images

When coming down to the crunch of preparing my final images, I found it quite hard to decide between the two themes I had explored, so tried to make a connection between the two.

Theoretically, I thought that the two ideas show the contrast of the city – the natural beauty of the water and the man-made beauty of the street art, combining together to create what we know as the character of the city of Plymouth.

Instead of printing several images I wanted to narrow it down to only 2 or 3 based solely on my budget. Visually, I made connections between my chosen images based on similar colours within the images to make strong partnerships between two very different elements of the city. This way I could combine the images together to make one image. These are my experiments.

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From this I was able to see which pairings worked well and which didn’t, helping me to see the colours clearly and present the partnerships between the two. This was a massive learning step for me – I had never thought about pairing images this way and I felt that the process really worked and has taught me something to consider in future projects. This helped me get down to just three final images, which are shown here.

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I want to express that this was just as much a learning curve for me as for anyone else who may not know Plymouth so well, helping me to see different ways that the city has evolved into what we see today.

Posted in Professional Practice Year 2

The New Idea and Images – Urbanisation

The next idea I looked at was the theme of the urbanisation of Plymouth, looking at mainly street art along with a few other ideas. As an art student, I felt this was a really key theme especially when talking to other art students in India, showing the idea of how art can be explored in many ways. When exploring Plymouth, I found that street art is very commonly used within the city as a form of expression, which I wanted to show in my own expressive medium of photography.

By photographing these areas I wanted to promote the idea of expression, and that although classed as illegal graffiti, it allows people to show off their talents and ideas. What means very little to one person would mean so much more to someone else, and I believe everyone has the rights to express that.

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From the contact sheets I again chose 5 of my favourite images, which I would consider for potential final pieces. I felt that these chosen 5 demonstrate the diverse amount of street art in so many different areas; regardless of how small it might be, it’s still effective. It also shows that some of the areas are hidden like in the underground, which I feel is unfair – people shouldn’t have to hide their expressions.

One of my final images wasn’t based on street art but I felt showed the urban lifestyle of the city well. With the faded colours, rusting and the prominent satellite on the wall, I felt it showed the very urban lifestyle that is slowly becoming evident within the city.

I think the colours of the images are really vibrant and eye catching enabling people to notice. These things are ignored too easily and I feel they are really relevant at creating a certain character for the city. I wanted to try and capture different textures to contrast the colours in the images also, which I feel I captured well.

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Posted in Professional Practice Year 2

The New Idea and Images – Water

After the last shoot I tried to study the city as a whole, what makes the city a unit? Being fairly new to Plymouth myself this seemed a daunting question, but I quickly found that, for me, there are two major themes consistently rolling through the city – water and the urban modernisation of the city itself. This then became the foundations of my photographs.

My photos look at two areas of Plymouth specifically following the two themes – the boating lifestyle of Plymouth and the street art dotted around the city. I feel that together, these two aspects of Plymouth really build the character and atmosphere of the city.

Thinking about the boating and water theme, I was inspired by the large navy enforcement within the city and how this is a huge pride and honour for Plymouth. I didn’t want my images however to be navy based photos. I wanted to go deeper than that.

When approaching my first shoot focusing on the boating and water theme of the city, I didn’t want to be too cliché and show the typical landscape photos of boats and the sea. I wanted to get up close and capture the character of the sea and the journeys individuals take to cross it. I wanted to investigate what goes on among the shore before heading out to sea, looking at the boats themselves and the docks where they leave. These are my contact sheets for that shoot.

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From the contact sheets I chose 5 of my favourite images, which I would consider for potential final pieces. I felt that these chosen 5 show my idea well, demonstrating more than just a cliché image of the barbican, but the actual demonstration of the equipment of a boating lifestyle. I used the water as an object of reflection – reflecting the memories and realities of the boats, which I felt was much more effective than using water in a landscape.

I think the colours and the textures bring real depth and life to the images, which in itself helps the image to become more engaging and memorable. I believe it helps to show the reality of what I was trying to capture.

 

 

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Posted in Professional Practice Year 2

Initial Idea for ‘The City’ Shoot

When first approached with the theme of ‘The City’, I felt very lost and at a loose end with the possibilities of what I could show the city of Plymouth as through photographs. When studying the city in great depth I thought, what would I want to show someone who doesn’t know Plymouth about Plymouth?

I thought at first about showing travel. Travel is a major part of Plymouth, with many bus services, trains and a large amount of bike riding. As a heavy train traveller, I decided to study the use of trains. In a previous project from my first year I studied the train station itself so wanted to focus more on portraiture and the kinds of people who travel on trains and what they do to pass the time whilst travelling. This was also a new step in confidence for me as I am not highly experienced with working with strangers so felt this would be a major step forward.

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This was my first set of images. I was quite nervous about the shoot so it wasn’t a large one. I feel the images are a starting point at showing my intended message but I felt that the pressure was too much and it made me feel a lot of undesired pressure to continue this as a project. As a project that is being used to almost ‘educate’ the university in India about the lifestyles of Plymouth, I wanted to do a project that I felt more confident about, both when taking part and about the imagery at the end.

From here I intend to try and make a more confident project, maybe sticking to my comforts of still life or using models, which I feel comfortable with. This however has been a learning curve and has urged me to consider using models that I don’t know when perusing projects of a longer time period in the future.

Posted in Professional Practice Year 2

Diary of Organizing the Exhibition and Symposium

As groups we worked together to brain storm some potential ideas for the symposium and exhibition, with things that need to be thought about when organizing it. Here are some of the things that were mentioned:

  • Delegating different areas to specific groups of people
  • An overall theme? Common ground – eg. Culture, water
  • Should we have several themes for people with different interests and diversity?
  • Is there any point in outside speakers?
  • Do we want mixed media? Eg. Sound, video
  • How much should each person submit?
  • Should we include props? Eg. Post cards, sculptures
  • Could we send postcards back and forth to India? Look at the idea of tourism vs reality
  • We could look into using the big screen in Royal Parade to show the work from India and how society reacts to it
  • We should have volunteer speakers so that it is organised
  • Need to consider different ethical beliefs when photographing
  • Should we do a test run a couple of weeks before to ensure that technically everything works and runs well?

This, along with Jen’s lecture, has given us a strong starting point of things to think about to move further into the organisation of the symposium. It has been decided that we should all be put into groups where we feel we will best perform such as curatorial, the symposium itself and technical, to make sure everything runs smoothly on the day.

As a group we made some decisions about the symposium. We wanted to keep it internal but then we had the question of where? We had three options –

  • 2.24 – perhaps too small a space?
  • 4th Floor gallery space
  • Lecture Theatre – no space to exhibit but good for the symposium

As a collective we decided to go with the 4th floor gallery space. With large windows surrounding, it gave good lighting which meant we wouldn’t need to worry about trying to light the space. The area was large enough for us to exhibit our work and the Indian work whilst still delivering a symposium.

We also discussed potential themes as it would make the work more structured and enhance a flow to the space. The themes included

  • Water
  • Fashion / Culture
  • Postcards

Eventually it was decided that there was no need for a theme – the theme of ‘the city’ encased all of work into one. Although everyone’s work was very different the work connected together to build an overall feel of the city. It also meant that we didn’t over complicate the symposium and could use our time more effectively to plan.

We then decided to part into groups – curatorial for the overall look of the event, symposium to organise the event itself and technical for the connection to India. I decided to join the symposium group to further my skills in organisation and the pragmatics of an event. The group was of a good size meaning that there were enough people to delegate tasks to make sure everything was covered.

As a group we discussed over some points that were areas that needed to be answered and sorted before the day itself and help to progress further in the organisation

  • Introduction of Mohini and India
  • How will we receive the work from India? Online?
  • Allow people to volunteer to talk – call for proposals
  • Decided to only invite people within the college as limited space

We then created deadlines for people to follow in order to make sure that the organisation moves forward quickly and efficiently.

  • 26th April – proposals to be submitted ready for decisions on flow of the day
  • 28th April – print deadline
  • 3rd May – Run through of the day

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We gave each member of the group roles to ensure everyone had something to be responsible for:

  • Tiah – Runner of the Day / General Organisation of everyone
  • Dannielle – Google Drive documents / Call for proposals
  • Niamh – Time Plan / Running Order of the day
  • Mollie  – Runner of the Day
  • Sophie Brett – Branding
  • Ellie – Unknown
  • Anna – Branding
  • Rebecca – Communications between Curation and Design

During the Easter break, I got on with my responsibility of creating the call for proposals, giving everyone a clear structure of what we desired and when by.

Branding took a long time to get underway which left us a little bit lost with our overall look for the symposium. This also delayed invitations to other students and the overall promotion of the event.

There was a running of the day created to get a general overview of how the day might run. This included time for the exhibition to be explored, speakers and breaks. We decided it would run from 9am – 1pm to ensure that the students in India were within a good timescale with us due to the time difference.

After receiving the proposals we met as a group to select the relevant ones and order them into the time schedule. We wanted to have a flow to the speakers so that the run of the day didn’t seem dysfunctional. We had a lack of proposals entered leaving us with a problem of empty time in the day. We managed to rope in a few more speakers, eventually filling the day with speakers, in an order that showed the history of Plymouth through to the potential future of Plymouth. We also worked out that the speakers would have 10 minutes of speaking time, 5 minutes of speech and 5 minutes of questions from the audience.

The same day we established all the tasks that were left for us to do before the day itself so that we were organised.

TO DO:

  • Branding
  • Make Posters
  • Video of creation of the day to show the Indian students
  • Trial Day – Presentations / Talks – 3rd May
  • Catalogue of the work – propose this to the Curation group?

On May 3rd we had our first trial run day for the speakers and general running of the day. The day wasn’t very successful or organised and seemed like we had a lot of work to do to make the process of the day smoother. We did however clear up some loose ends such as the making of the catalogue. To contribute to this and tick a box in the deliverables we decided that everyone should contribute their artist statement to the catalogue.

Branding had still not been done and was starting to really delay our movement in promotion and invitation. This was becoming irritating as we had all been delegated roles which were agreed and these were not being stuck to.

The speakers decided to meet again on the 15th may to run through the speeches in time for the day.

During the time in between I used Eventbrite to create a page for people to sign up for tickets for the day. As there was limited space in the gallery, we limited the numbers to 40. The tickets were free as this was an internal event and was not necessary for payment.  I also used my time to extensively promote the event on the PCA Collaboration page on Facebook to get interest from other students.

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The branding was also done during this time which made the promotion of the event begin which was essential.

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On May 15th, the speakers met together. Not many people, myself included, had prepared a speech which made this another unsuccessful meeting. However it was then demanded to us that we change the whole running of the day and shorten it by an hour. This seemed really unnecessary when branding and promotion had already been started and advertised the original time schedule of the day, making me feel hugely agitated by the decision.

After another difficult meeting, we decided to have a speech meeting within the exhibition space on the 18th May to show how it would work within the space.

On the 18th we met in the space and had a brief run through of the speeches. None of the speakers spoke for long enough which made the timing of the day a concern, a concern that could have been avoided had we stuck to plan in the previous meetings.

The symposium day it arrived. My responsibility for the day was my role in speaking during the programme of the day. The start of the day made me feel miserable – none of our audience had shown up! This was highly demotivating but didn’t stop us trying our best. We were also still lacking running of the day leaflets, something that someone was delegated as a task but had neglected. This had to be quickly sorted and printed ready for any late coming guests.

We managed to gain a connection with India through video allowing us to collaborate together. We had a few issues with the connection at first but it was eventually sorted. The speeches began and everything was flowing smoothly.

After the third speaker, we were introduced to the presentation by the Indian students – something we didn’t realise was happening but was liaised without our agreement. However, this was an excellent experience and really inspiring, giving us not only an insight into the students’ photography but their culture and way of life which made this a really engaging experience for us all. I myself really enjoyed this experience.

Presentations

After the presentation had finished, I was expecting our symposium timetable to continue however I was wrong. The connection was ended and that was the end of the day. This was highly disappointing as I wanted to engage with the students with my speech which was practically taken away from me. However I feel that this would have looked worse had our audience actually showed, so this turned out to be a happy accident.

I did still get the chance to present but the circumstance in which it happened was not what I had expected so I probably didn’t take as much care over it as I would have had it been the correct schedule.

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Overall I think the overall day was a really essential experience. It was a great way to expand our knowledge and potentially our contacts – the contact between the two universities is something I would be interested in keeping up with. It was inspiring to engage with a group of people with a completely different way of life to us. It was highly informative and an engaging time for us all.

The symposium event was a real confidence-building exercise – the building of relationships and the broadcasting of work on the walls for an audience.

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I feel the event faced us with many situations where we had to think quickly to ensure that the day continued which is a good skill to develop as the real world is unpredictable. It definitely strengthened the team relationships within the cohort but I feel it may also have destroyed a few – this is life and I feel that it shouldn’t be disheartening as people are not always going to agree.