My online presence is an ongoing thing that I try to stay engaged with on a regular basis to maintain a strong connection with my audience. Having more than one profile on various platforms can often be quite difficult to keep updated but I feel this is one of the most important ways to advertise and promote one’s photography in the modern world.
All my accounts are simply named Dannielle Hand Photography. I have had feedback saying this name is too long and could work better as DH Photography. Although I have taken that criticism on board, I have consciously decided to keep my original name. Although the length could be somewhat intimidating, I feel that it is important to brand yourself and use something that clearly defines who you are.
I chose to use my logo as the profile picture on all of my accounts to stay consistent within each platform, creating a strong sense of professionalism, and maintaining a separate relationship between my profession and my personal life.
Facebook is so vastly populated with people from all over the world, it would be questionable not to make a profile on this platform. I regularly update my ‘cover photo’ with some of my favourite recent imagery in order to keep the profile fresh and visual.
Facebook allows others to ‘share’ my page and content to reach further afield, which enables me to connect with a larger group of individuals than I could without this function. This is proven in my page statistics – of the 383 likes, only 239 of those are friends of mine of Facebook, showing that my name is beginning to be known within groups of people unknown to me. I will continue to engage with this profile in order to increase this number.
I created a separate Instagram account from my personal one to make a more professional area for my images to be displayed. I use Instagram to promote my images in a simplistic way, using minimal text and maximum visuals – something I feel is important when trying to promote photography which is heavily based on visuals.
I have a short description on my account, with links to my Facebook page and my website in order to keep a relationship between the accounts and allow my audience easy access to each one.
I use as much ‘hashtagging’ as possible within my posts to reach out to a larger scale of audiences within Instagram. This has begun to catch me more followers, so I will continue to do this.
I feel the most important way of promoting is with a website. Without a website people could underestimate my professional abilities.
After creating my website last year, I have gradually begun to understand the dynamics of using a website provider when designing and updating the website. I have kept the simplistic and easy to navigate design to keep the easy accessibility of my website.
I have kept writing to a minimum throughout the website to keep this a visual area. After finding my learning style to be a visual learner, I felt it was best to keep myself in areas of visual language to keep myself inspired and maintain a website which would engage others like myself.
I have tried to keep my website consistent through design. The white background remains to enhance my imagery to the eye. In the top corner of every page it has my logo. At the end of my menu I have included some hyperlinks to my existing online presences to show my existence in other areas and try to gain more following. My main point throughout my profiles is consistency to project myself as a professional.
In my about me section I tried to keep the artist statement short but informative to make the website less word dominating when the website is for photography which is visual. I used part of my more detailed artist statement to do this, pulling out the most key aspects to keep the dialogue concise. I included a photo of myself to create a personal relationship with the audience, exposing myself and becoming known.