Posted in Professional Practice Year 2

Brief Evaluation

I have felt this project to be really key in thinking of ways to represent myself to my audience. It’s really made me consider my image, my audience and the overall professionalism of becoming a potential practitioner within photography.

Completing tasks like this now at an early stage of a career creates a platform of opportunity after graduation, showing I have already considered my future career prospects and the image of myself as a photographer, giving me perhaps more credit than potential competition in the future.

I believe that this project has taught me to be more critical when planning, analysing and making decisions, creating more developed outcomes of writing and action, ultimately making my decisions more sophisticated.

I have found the funding and budget elements quite a challenge in this module but feel this is a really great way to practice, giving me existing experience for potential opportunities in my future. This is something I hope to continue working on in order to better my feelings towards this aspect of a professional life.

The symposium event and penfriend task was a really experimental way of collaboration with people who are beyond the limits of the country we live. It has encouraged me to consider other ways of connecting with people internationally, sharing experiences and methods that can inspire me and other people in our work.

My confidence levels when approaching unknown areas have increased during the project, meaning when faced with these situations again I will feel more at ease with completing the tasks and conversations, which will make me feel more engaged with the situation.

The project has taught me that working with large groups of people does cause a few intense moments but teaches the maturity of dealing with these, acting professional and calm in situations that could become aggressive. I also feel I should have taken a bigger role in projecting my thoughts and perhaps leading – I’ve realised I have an obsession with organisation and the lack of it at times during the project made me quite agitated. Perhaps if I was to confront the role of being a leader would not only make me more confident but would allow me to expand my organisation skills.

Posted in Professional Practice Year 2

Call for Proposals and My Proposal

As one of my responsibilities for the symposium event, I wrote a call for proposals for students to respond to when volunteering to speak within the event. I also responded to this myself as I wished to engage with the event as a speaker.


Symposium with India

19th May 2017, 9.00am – 1.00pm


Dear Cohort,

On the 19th May, we will be taking part in a collaborative symposium with India, based in the room on the fourth floor of the PCA building. We are hoping this to be a really essential experience for us and for the students in India, so are asking for potential speakers to put themselves forward to make the experience more engaging.

If you feel this might be the task for you, we are asking for a minimum of 300 words proposal, stating your clear intentions of what you would wish to say within the symposium and why you are a good candidate. It could be that you wish to talk about your own work, the intentions of your work, or that you wish to compare your own imagery to that of the work from India. The choice is yours. The proposal needs to be clear and concise.

The deadline for the proposal is the 26th April 2017, giving the symposium team time to filter through the applications and get a rough plan ready for the trial run of the symposium on the 3rd May 2017 at 1.30pm in room 2.21 which you would need to attend. To submit your application, please upload your written proposal into the proposal folder in the 205 google drive folder.

If you have any questions please feel free to contact one of the symposium team.

We look forward to hearing from you,


The Symposium Team




When first approached with the theme of ‘The City’, I felt very lost and at a loose end with the possibilities of what I could show the city of Plymouth as through photographs. When studying the city in great depth I thought, what would I want to show someone who doesn’t know Plymouth about Plymouth?

Being fairly new to Plymouth myself this seemed a daunting question, but I quickly found that, for me, there are two major themes consistently rolling through the city – water and the urban modernisation of the city itself. This then became the foundations of my photographs.

My photos look at two areas of Plymouth specifically following the two themes – the boating lifestyle of Plymouth and the street art dotted around the city. When coming down to the crunch I found it quite hard to decide just one of the themes so tried to make a connection between the two.

Theoretically, I thought that the two ideas show the contrast of the city – the natural beauty of the water and the man-made beauty of the street art, combining together to create what we know as the city. Visually, I made connections between my chosen images based solely on similar colours within the images to make strong partnerships between two very different elements of the city.
As part of the symposium this is the idea I hope to convey through my speech, explaining my thought process and how I made my journey from start to finish with the given theme. I want to express that this was just as much a learning curve for me as for anyone else who may not know Plymouth so well, helping me to see different ways that the city has evolved.

Posted in Professional Practice Year 2

Critical Review of an Artist

Who Is Marijke Groeneveld?

BJP, 2016. Marijke Groeneveld asks what makes beauty. The British Journal of Photography, [Online]. October 2016, Available at:

The article Marijke Groeneveld asks what makes beauty, was featured in the British Journal of Photography in the October 2016 edition, written by BJP.  The article focuses on introducing the emerging photographer, identifying her visions and fascinations in her photography, her various ways of working, and introduces us as the viewer to two of her series’ of work.

The title of the article coincides well with the overall suggestion of the artist’s work – Groeneveld’s work is predominantly about identity and self-image and consistently questions the audience as to what beauty is; the same as the title of the article.

The opening two paragraphs of the article give us a small introduction to the artist, allowing us a brief background to build upon. For example, where she graduated from and her fascination with camera behavior of models and beauty. I feel the writer used a very considered amount of background information, which was enough for us to learn what we needed to know to understand the work of Groeneveld.

The main body of the article gave a deeper insight into Groeneveld’s methods and inspirations that go into her work. It provides us with information on her different ways of working such as collages and graphic design to emphasize ugliness and a character different from the “norm”.

The article claims that her main curiosity is the way people behave in front of the camera and uses photography to exploit their personal world and communicate their identities. She uses models that she can connect with and see herself in, and states that the model is always the most important part of the photographer’s image.

The main body of the article is the most successful part at allowing us to understand Groeneveld. The information is not based on biased opinion so seems more factual and considered. The detail of the information we are given allows us to connect with the photographer (assuming the photographer’s work was of interest to the reader).  As a photographer reading the article, it has allowed me to think of ways I could work, so has represented Groeneveld as a strong inspiration to my work.

As the article draws to an end the writer starts to show us two series’ of work – Wanted and Neverland. Wanted is a series of images in which Groeneveld explores models’ motivations and desires for wanting to model. They are revealing portraits of unknown people who pose for a reason; to share their stories and bodies. Neverland is her new series which challenges everything she is used to, with the absence of models and using her own memories to inspire production.

I feel there could have been a bit more emphasis put into this part as the imagery in the article was mainly from the Wanted series, but there was not much description to stand alongside the imagery. However, it could be argued that this was purposeful to interest the reader into delving deeper into this in their own time, using the imagery as a temptation to do so. The introduction of her new series Neverland allows us to see that Groeneveld is still working and is coming up with new innovative ideas that we can look forward to as an audience.

Overall, I feel the article is very insightful about the emerging photographer. It discusses her vision clearly to the audience which allows you to understand her motivations and outcomes. I enjoy the use of quotes from the photographer herself, allowing us to understand her as a person as well as her profession. as someone who has never seen the work of Groeneveld before, it was a great article as an introduction to her and her work, encouraging me to investigate her further. Allowing us to see two of her series of work allows us to engage with and feel more interested to study her work, however I feel this part of the article should have been delved into deeper for us to get a deeper feel for these works. Arguably, the writer may have slacked on this to make the audience want to study this work for themselves if the interest was there. I feel the heavy use of imagery within the article is extremely helpful in giving the photographer a memorable name. Ultimately I feel the article is very successful at telling us who Marijke Groeneveld is.

Posted in Professional Practice Year 2

Promotional Item Research

I chose to make a business card for my promotional item as I felt that this was the best way to broadcast myself as a practitioner, spreading my information quickly and clearly. To get some ideas of design I researched other photographer’s business cards to get a sense of any critical aspects that I should include in my own design.

I knew that I wanted a business card that had information on both sides so not to waste space, so made this a focus of my research.

I found that a lot of business cards followed the idea of using something very simplistic like their logo or name to embellish the front of their business card, which I found aesthetically pleasing. The front cover will be the first point of interest for the audience, and these show the simplistic method of doing that. The colours are either very vibrant or very monotone and sophisticated which gathers the attention of the viewer.

I enjoyed the use of symbols on the back of the business cards, portraying the areas where the practitioner is present such as online or by phone. I felt that as someone advertising a visual practice, this really fit well with the theme and is something I wish to use in my own design.

The business cards show the importance of consistency – making sure the design represents the brand of the person, consistent with all other aspects of their advertisement. If the business card had different designs running through it for example, the back was a different colour to the front, the business card would feel unprofessional.

Posted in Uncategorized

My Logo Design

My Logo Ideas

After my research into logos, I decided to trial out various logos that I felt would be successful at achieving my intention for a simple and effective logo.

When designing my logo, I was really inspired by the basic camera imagery in some of the logos I previously researched, so I used Photoshop to create one that I felt would
be effective for my own. I made the image black, grey and white to stick to the monotone
theme that I felt would make my logo more sophisticated and would make it easier when
using it as a watermark on imagery and for headers on letters.

I wanted my name to be the largest component of my logo to give the audience an immediate indication as to who I am. With the imagery of a camera being added to my logo making my occupation clear, I felt that the word ‘photography’ didn’t necessarily need to be a dominant aspect of the logo.

I experimented with calligraphic and modern fonts to try and portray my character within my logo. The logo is often the first thing to grab someone’s attention when looking for a specific job to be completed, so I wanted mine to give a feel of my nature immediately. I chose to go with the more modern font as I felt that the script font gave my logo a naive feeling. The modern font added a more contemporary finish to my logo
which is what I would say is the style of my work – contemporary documentary


I created two potential final logo designs – one curved one straight. I feel that the curved one doesn’t look as professional. Although eye-catching and aesthetically interesting I feel that it gives the wrong impression about me as a photographer. My themes are always quite serious and controversial, quite bold and in your face, which I felt was more fitting with the dominant and clinical presence of the straight logo.

Now that I had an image for my ‘brand’, I replaced my existing logo on my website and other online presences to the new logo, giving my practice a sense of solidarity and professionalism.

website 2

Posted in Professional Practice Year 2

Logo Research

logo ideas

When thinking about a logo, I wanted something that clearly showed who I was and my profession that was simple and effective.

To get an idea of how this could be achieved I researched simple photography logos to gather inspiration. I found that a lot of logos were just words, but I wanted some kind of visual incorporated with my logo to reflect the career I am essentially advertising myself to, so I also researched imagery of photography that is simple such as the apertures and simplistic camera logos.

I was really inspired by the calligraphic fonts, giving quite a feminist feel to the logo which would fit me as a female photography. I also liked the bold capitalised fonts as I felt they had a modern feel to them, which would show me as a contemporary photographer.

I like the pop of colour in some of the logos presented here as it adds character to the logo, however I’m not sure this is something I would want to do as I feel that it could be quite distracting if using the logo as a watermark on images. I feel the more monotone logos are more sophisticated and of a higher standard.

I also researched how I could potentially create imagery from my initials, however my initials are quite complicated when paired together so this has clarified that I don’t want to follow that idea.

Posted in Professional Practice Year 2

Budget and Costing for an Event


Budget Total Available to Us –

  1. £200 budget
  2. 32 students donating £3 = £96

Total = £296 budget

The total budget needs to cover all production costs –

  • Space
  • Boards for presentation
  • Paint for the boards
  • Wall fittings
  • Technical equipment
  • Prints from India
  • Frames
  • Each student will pay for their own individual prints/frames/wall fixtures
  • Printing of catalogues and symposium day flyers
  • Refreshments for the Day
  • Labour costs
  • Travel costs

The best tactic is to ensure that the decisions we make on each aspect ensures the minimal amount of expenditure to make sure we can spread the money effectively.

Decisions and Final Costs

  • Space – the space was internal which meant it was free of use, saving us money on this aspect of the event. Had we decided to go external we may have faced extra costs. Being internal other factors such as electricity, heating/cooling systems, toilets and water are of free access also.
  • Boards – also a free asset due to the fact they are borrowed from areas of the university. Buying boards would have caused a severe increase in spending
  • Paint for the boards – most effective and cost efficient white paint was £22, and we required only one tub
  • Wall Fittings – bought either individually for their own work, due to late arrival of work wall fittings became unnecessary for that. Had they arrived the cheapest wall fitting would averaging at £5 for 100 fixtures
  • Technical equipment – luckily we have an area where we can rent the equipment for free usage within the uni
  • Prints from India – the work from India arrived too late for us to have time to print, so this became a cost unnecessary for the day. However we are keen to create an exhibition in the future. There were 13 students from India. If we accepted two images from each student we would have 26 images, of the agreed size of A3. The most cost effective way of printing in within the uni. An A3 print costs £12 for a set of 3. We would need 9 sets of 3 – 9x£12 = £108 cost
  • Frames – agreed size of A3, also unapplicable due to late arrival of the work. For our future exhibition of the work A3 frames are averaging at £3 per frame, suggest we chose 2 images from each India student (13 students x 2 images = 26 frames), then we will spend 26x£3 = £78
  • Printing of catalogues and symposium day flyers – the printing of the catalogues made by the curatorial team came to £10 for 5. The leaflets were printed on INKJET which was 5p per sheet in colour. We printed 40 – 40x5p = £2
  • Refreshments – Tea, coffee, milk, sugar, water, orange and apple juice, selection of biscuits came to a total of £20. The use of the water tanks was free as these too were rented from uni
  • Labour and travel costs were unnecessary for this event as the event was internal, curated by a cohort of students which required no payment

Total Spend –

£22 + £10 + £2 + 20 = £54 spend

£242 remaining for future exhibition

  • 100 fixtures – £5
  • 9 sets of three prints – £108
  • 26 frames – £78

Total = £191 spend leaving £51 spare which can cover any unexpected costs.