The first article I looked at appeared on The Guardian website and was about Bourdin’s life and work. I feel the purpose of this article was to explain to the audience what his type of work style was to achieve the surreal images he created. I feel it also represents an explanation of the ideas that his work actually portrays as “Bourdin has been accused of misogyny”, showing misinterpretations. It also explains the inspiration and influence his work has had on present designer’s work. I believe this article to be aimed at an audience of mature people, particularly students, who don’t know or have very little knowledge of Bourdin and his work, and is used to try and intrigue this audience into visiting his exhibition. I also feel it could be relevant to students due to the mention of influences on modern designs, which is essentially calling to the up and coming designers within studying students which may see this as an inspirational exhibition to attend. The article itself tells little information of the actual exhibition and more of Bourdin himself which is what led me to these ideas, as it is promoting him rather than the exhibition. The writing style of the article is factual but also opinionated which allows the audience to engage into the article and create their own opinions, almost like a discussion. The choice of vocabulary isn’t particularly formal, but enough for it to work with the audience I believe it is intended for, meaning people of little knowledge of the subject can engage with and visualise the article easily. The appearance of the article in The Guardian also helps to explain the intentions of the article as it is an online newspaper which would be used more frequently by the mature students instead of the paper version. The article itself has been correctly referenced, with all the images showing the required details, however the final reference doesn’t contain the date of which the article was accessed, which should be included in Harvard referencing.
The second article of which I studied appeared on the official Somserset House website and was an explanation of the exhibition. The purpose of this article is to explain the contents and set up of the exhibition with a short overview of the work and life of Bourdin, contrasting the first article shown in The Guardian which was the opposite to this. I feel the audience of this article is aimed to be a mature audience, maybe about 30+, as the formal structure of the article would be fairly difficult to understand and quite unappealing to a younger audience. The formal choice of words and heavy factual information gives the article a sense of authority and makes it seem very acedemic. The sentences are quite lengthy which keeps you reading for a long time, giving it a more complex status. Alliteration is used (“pursuit of perfection”) which essentially contributes to the flow of the sentences, making them flow easily, giving them rhythm and making them more formal. This also contrasts the conversational feel to the first article. The placement of this article being on the Somerset House website almost advertises the exhibition as this is where it was held, so almost intends to invite people in. Looking at this with a stereotypical eye, Somerset House is a historical, beautiful building attractive to tourists, almost like a museum, which essentially is linked to the audience of mature people, which means the article appearing on their website make this easier to understand the style of the article. As a famous landmark trying to advertise itself as a high standard attraction, it is important for them to maintain a formal sense throughout their site. The initial photograph in the article is not referenced which discredits the image by Bourdin, however the end reference is done correctly.
The final article I studied was written on the Time Out London website and contained information about Bourdin with the odd mention of the exhibition, similar to the first article I studied. I feel the purpose of this article is to educate of course, but to also advertise the exhibition as it was published before the exhibition was even open (the exhibition opened on the 27th November, the article was published on the 5th). By telling the audience about Bourdin and his work, it is essentially getting people to understand and feel intrigued by his work which will make them interested in the exhibition. This is done using persuasive techniques such as adverbs which gives the article more description and helps the audience to visualise the work. I feel the audience intended to read this article is teenagers and the sort of younger generation, due to the informal structure of the article, which essentially makes it easy for this audience to understand the information provided. Although the information in all three articles is basically the same, the way it is portrayed is very different to try and attract the attention of different people. The article is opened with almost a story, giving it a narrative and original interpretation, opposite to the previous two articles studied. There is also an incorporation of swearing, which immediately downgrades the formality of the article and makes it more appealing to the suggested audience. It is however, slightly humorous, and can be seen as a way of being expressive and creative. The different sentence lengths add a mixed sense of rhythm to the article in contrast to the consistent long sentence structures which give an article an easy flow like in article two. The article contains witty humour closer to the beginning and right at the end, which engages with the audience and allows them to want to see the article through, meaning they see the factual elements through the main body of the article. There is a use of non-standard English – “We takes a trip to the darkroom…” – which gives the article a more informal sense and, again, makes the article more engaging and humorous. The Time Out London website is a website based on explaining what there is to do in and around London. The whole theme of the website is quite modern and up to date, which also shows links to aiming at a younger audience, showing the intentions of the article. The article itself has also been correctly referenced. Out of all three articles this one is the most contrasting, as it doesn’t follow the formal elements of an article.