Posted in Professional Practice Year 2

Funding Proposal

Dannielle Hand, BA (HONS) Student

GOALS AND CONTEXT

As a victim of discrimination through the majority of my life, I have always been interested in documenting the identities of those individuals who are not recognised in a positive light by society to help bring them forward to the spotlight. One of my biggest passions is helping those who suffer with mental health problems find comfort and support through the visuals I create, giving them the confidence to strategically confront the issues they have. ‘Mental Health’ carries a stigma that further isolates it’s sufferers in a way that can often be discriminating and most offensive. I want to build relationships with the victims to help them tell their stories to the world, and present an honest representation of a life with mental health. I want to be able to travel to an area in the UK where mental health issues are at an average high, to connect with a large community of sufferers and show a diverse amount of people. My goal is to help the victims in their time of need to find a voice in them, to find something that gives them back their dignity and reminds them they are not alone. I am determined to destroy the stigma and educate others about the realities of mental health and the repercussions of discriminating sufferers, in an attempt to build stronger support for victims.

OUTCOME OF THE PROJECT

I want me outcome to be made up of reflective imagery, showing the lives of individuals with mental health to portray to my audience the realities of this life. I would like to use my imagery in a physical outcome in the form of photobooks, telling stories of each individual separately, to form a collection like the community. I would also like to provide a public exhibition, allowing people to come and really indulge with the stories.

PROJECT TIME FRAME

Building relationships and trust with an individual can take long periods of time, so realistically I’m looking a six month time frame for the project starting from September 2017. This time will allow me to build said relationships with the individuals and document their lifestyles, habits, and coping mechanisms in an in depth and honest way, building a cohesive narrative for the audience.

BUDGET NARRATIVE

For this project I’m requesting a fund of £800.  The cost of my travel and accommodation is being funded by myself and another organisation. The £800 requested is to cover the cost of the production of the final outcomes – the book and the exhibition. The money would cover the cost of publishing the books for public use; the venue and equipment for the exhibition, such as boards and wall fixtures; and the printing/framing of imagery for the exhibition. It would also cover any unexpected and additional costs such as damage. These are essential aspects of the project as they help with the engagement and involvement of the audience which is important to achieve my goals. Any money not used will be donated to a mental health charity to express my support and thank them for their participation within the project, ultimately encouraging others to do the same.

RECENT ACCOMPLISHMENTS

  • A Level FMP Exhibition – Bridgwater College, June 2015
  • Award for Creative Thinking – 2015
  • ‘Our Essenscene’ Exhibition – St Saviours, May 2016
  • Collaborative Exhibiton/Symposium with India – PLYMERSION – Plymouth College of Art, 19thMay 2017
  • ‘Shifting Perspectives’ Book Fair – FICTIVE – Plymouth College of Art, 16thMay 2017

CONCLUSION

Thank you for your time and efforts in reading my proposal. I can’t express enough how passionate I am about the subject at hand and the eagerness to help raise awareness for such important issues within our society that are so easily ignored. This is a fantastic opportunity for not only myself as a photographer, but the victims being investigated and the audience eager to learn.

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Posted in Professional Practice Year 2

Brief Evaluation

I have felt this project to be really key in thinking of ways to represent myself to my audience. It’s really made me consider my image, my audience and the overall professionalism of becoming a potential practitioner within photography.

Completing tasks like this now at an early stage of a career creates a platform of opportunity after graduation, showing I have already considered my future career prospects and the image of myself as a photographer, giving me perhaps more credit than potential competition in the future.

I believe that this project has taught me to be more critical when planning, analysing and making decisions, creating more developed outcomes of writing and action, ultimately making my decisions more sophisticated.

I have found the funding and budget elements quite a challenge in this module but feel this is a really great way to practice, giving me existing experience for potential opportunities in my future. This is something I hope to continue working on in order to better my feelings towards this aspect of a professional life.

The symposium event and penfriend task was a really experimental way of collaboration with people who are beyond the limits of the country we live. It has encouraged me to consider other ways of connecting with people internationally, sharing experiences and methods that can inspire me and other people in our work.

My confidence levels when approaching unknown areas have increased during the project, meaning when faced with these situations again I will feel more at ease with completing the tasks and conversations, which will make me feel more engaged with the situation.

The project has taught me that working with large groups of people does cause a few intense moments but teaches the maturity of dealing with these, acting professional and calm in situations that could become aggressive. I also feel I should have taken a bigger role in projecting my thoughts and perhaps leading – I’ve realised I have an obsession with organisation and the lack of it at times during the project made me quite agitated. Perhaps if I was to confront the role of being a leader would not only make me more confident but would allow me to expand my organisation skills.

Posted in Professional Practice Year 2

Call for Proposals and My Proposal

As one of my responsibilities for the symposium event, I wrote a call for proposals for students to respond to when volunteering to speak within the event. I also responded to this myself as I wished to engage with the event as a speaker.

CALL FOR PROPOSAL

Symposium with India

19th May 2017, 9.00am – 1.00pm

 

Dear Cohort,

On the 19th May, we will be taking part in a collaborative symposium with India, based in the room on the fourth floor of the PCA building. We are hoping this to be a really essential experience for us and for the students in India, so are asking for potential speakers to put themselves forward to make the experience more engaging.

If you feel this might be the task for you, we are asking for a minimum of 300 words proposal, stating your clear intentions of what you would wish to say within the symposium and why you are a good candidate. It could be that you wish to talk about your own work, the intentions of your work, or that you wish to compare your own imagery to that of the work from India. The choice is yours. The proposal needs to be clear and concise.

The deadline for the proposal is the 26th April 2017, giving the symposium team time to filter through the applications and get a rough plan ready for the trial run of the symposium on the 3rd May 2017 at 1.30pm in room 2.21 which you would need to attend. To submit your application, please upload your written proposal into the proposal folder in the 205 google drive folder.

If you have any questions please feel free to contact one of the symposium team.

We look forward to hearing from you,

Sincerely

The Symposium Team

 

MY PROPOSAL

 

When first approached with the theme of ‘The City’, I felt very lost and at a loose end with the possibilities of what I could show the city of Plymouth as through photographs. When studying the city in great depth I thought, what would I want to show someone who doesn’t know Plymouth about Plymouth?

Being fairly new to Plymouth myself this seemed a daunting question, but I quickly found that, for me, there are two major themes consistently rolling through the city – water and the urban modernisation of the city itself. This then became the foundations of my photographs.

My photos look at two areas of Plymouth specifically following the two themes – the boating lifestyle of Plymouth and the street art dotted around the city. When coming down to the crunch I found it quite hard to decide just one of the themes so tried to make a connection between the two.

Theoretically, I thought that the two ideas show the contrast of the city – the natural beauty of the water and the man-made beauty of the street art, combining together to create what we know as the city. Visually, I made connections between my chosen images based solely on similar colours within the images to make strong partnerships between two very different elements of the city.
As part of the symposium this is the idea I hope to convey through my speech, explaining my thought process and how I made my journey from start to finish with the given theme. I want to express that this was just as much a learning curve for me as for anyone else who may not know Plymouth so well, helping me to see different ways that the city has evolved.

Posted in Professional Practice Year 2

Critical Review of an Artist

Who Is Marijke Groeneveld?

BJP, 2016. Marijke Groeneveld asks what makes beauty. The British Journal of Photography, [Online]. October 2016, Available at: http://www.bjp-online.com/2016/10/marijke-groeneveld-asks-what-makes-beauty/

The article Marijke Groeneveld asks what makes beauty, was featured in the British Journal of Photography in the October 2016 edition, written by BJP.  The article focuses on introducing the emerging photographer, identifying her visions and fascinations in her photography, her various ways of working, and introduces us as the viewer to two of her series’ of work.

The title of the article coincides well with the overall suggestion of the artist’s work – Groeneveld’s work is predominantly about identity and self-image and consistently questions the audience as to what beauty is; the same as the title of the article.

The opening two paragraphs of the article give us a small introduction to the artist, allowing us a brief background to build upon. For example, where she graduated from and her fascination with camera behavior of models and beauty. I feel the writer used a very considered amount of background information, which was enough for us to learn what we needed to know to understand the work of Groeneveld.

The main body of the article gave a deeper insight into Groeneveld’s methods and inspirations that go into her work. It provides us with information on her different ways of working such as collages and graphic design to emphasize ugliness and a character different from the “norm”.

The article claims that her main curiosity is the way people behave in front of the camera and uses photography to exploit their personal world and communicate their identities. She uses models that she can connect with and see herself in, and states that the model is always the most important part of the photographer’s image.

The main body of the article is the most successful part at allowing us to understand Groeneveld. The information is not based on biased opinion so seems more factual and considered. The detail of the information we are given allows us to connect with the photographer (assuming the photographer’s work was of interest to the reader).  As a photographer reading the article, it has allowed me to think of ways I could work, so has represented Groeneveld as a strong inspiration to my work.

As the article draws to an end the writer starts to show us two series’ of work – Wanted and Neverland. Wanted is a series of images in which Groeneveld explores models’ motivations and desires for wanting to model. They are revealing portraits of unknown people who pose for a reason; to share their stories and bodies. Neverland is her new series which challenges everything she is used to, with the absence of models and using her own memories to inspire production.

I feel there could have been a bit more emphasis put into this part as the imagery in the article was mainly from the Wanted series, but there was not much description to stand alongside the imagery. However, it could be argued that this was purposeful to interest the reader into delving deeper into this in their own time, using the imagery as a temptation to do so. The introduction of her new series Neverland allows us to see that Groeneveld is still working and is coming up with new innovative ideas that we can look forward to as an audience.

Overall, I feel the article is very insightful about the emerging photographer. It discusses her vision clearly to the audience which allows you to understand her motivations and outcomes. I enjoy the use of quotes from the photographer herself, allowing us to understand her as a person as well as her profession. as someone who has never seen the work of Groeneveld before, it was a great article as an introduction to her and her work, encouraging me to investigate her further. Allowing us to see two of her series of work allows us to engage with and feel more interested to study her work, however I feel this part of the article should have been delved into deeper for us to get a deeper feel for these works. Arguably, the writer may have slacked on this to make the audience want to study this work for themselves if the interest was there. I feel the heavy use of imagery within the article is extremely helpful in giving the photographer a memorable name. Ultimately I feel the article is very successful at telling us who Marijke Groeneveld is.

Posted in Professional Practice Year 2

My Printed Promotional Item

Using my research I designed my promotional item – my business cards. As shown by my research, I decided to simply use my logo as the front cover of my card. I felt that this was clear, simple yet effective and would capture the attention of the audience. I decided to make my writing within my logo raised to give my business card texture and depth, so not to be just a flat card. Humans are often inspired by their sense of touch which is another reason for this conscious decision. I also decided to make the logo itself have a glossy finish, making it stand out from the matte background, which I found aesthetically pleasing and believed would be something that would attract attention.

As a photographer I felt my card should be particularly visual so used symbolism on the back cover to show where places where I can be found and contacted. This also saved space on my business card which was important as some of my naming is quite long – something I should have reconsidered. I feel that maybe I used too much information on the back and should have stuck to maybe the key places of contact that would lead to other platforms, such as phone number, email and website.

I kept the overall colour simplistic and consistent to fit with my theme. I found that subconsciously my website was also quite monotone, so my business card reflects my over visual branding.

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Posted in Professional Practice Year 2

Promotional Item Research

I chose to make a business card for my promotional item as I felt that this was the best way to broadcast myself as a practitioner, spreading my information quickly and clearly. To get some ideas of design I researched other photographer’s business cards to get a sense of any critical aspects that I should include in my own design.

I knew that I wanted a business card that had information on both sides so not to waste space, so made this a focus of my research.

I found that a lot of business cards followed the idea of using something very simplistic like their logo or name to embellish the front of their business card, which I found aesthetically pleasing. The front cover will be the first point of interest for the audience, and these show the simplistic method of doing that. The colours are either very vibrant or very monotone and sophisticated which gathers the attention of the viewer.

I enjoyed the use of symbols on the back of the business cards, portraying the areas where the practitioner is present such as online or by phone. I felt that as someone advertising a visual practice, this really fit well with the theme and is something I wish to use in my own design.

The business cards show the importance of consistency – making sure the design represents the brand of the person, consistent with all other aspects of their advertisement. If the business card had different designs running through it for example, the back was a different colour to the front, the business card would feel unprofessional.

Posted in Professional Practice Year 2

My Logo Design

My Logo IdeasAfter my research into logos, I decided to trial out various logos that I felt would be successful at achieving my intention for a simple and effective logo.

I was really inspired by the basic camera imagery in some of the logos in my research so I used Photoshop to create one that I felt would be effective to my logo. I made the image black and white to stick to the monotone theme that I felt would make my logo more sophisticated.

I wanted my name to be the largest component of my logo to give the audience an immediate indication as to who I am. With the imagery of a camera being added to my logo making my occupation clear, I felt that the word ‘photography’ didn’t necessarily need to be a dominant aspect of the logo.

I experimented with calligraphic and modern fonts to try and portray my character within my logo. The logo is often the first thing to grab someone’s attention when looking for a specific job to be completed, so I wanted mine to give a feel of my nature immediately.

I chose to go with the more modern font – I didn’t want people to think that my work was going to be all about feminine subjects and I felt gave quite a naïve feel to my logo. The modern logo added a more contemporary finish to my logo which is what I would say is the style of my work – contemporary documentary photography.

I created two potential final logo designs – one curved one straight. I feel that the curved one doesn’t look as professional. Although eye-catching and aesthetically interesting I feel that it gives the wrong impression about me as a photographer. My themes are always quite serious and controversial, quite bold and in your face, which I felt was more fitting with the dominant and clinical presence of the straight logo.

I kept the whole logo in black and white to make it clear and able to use as a watermark on my images. I also feel it looks more professional and clean this way.

Now that I had an image for my ‘brand’, I replaced my existing logo on my website and other online presences to the new logo, giving my practice a sense of solidarity and professionalism.

website 2

Posted in Professional Practice Year 2

Logo Research

logo ideas

When thinking about a logo, I wanted something that clearly showed who I was and my profession that was simple and effective.

To get an idea of how this could be achieved I researched simple photography logos to gather inspiration. I found that a lot of logos were just words, but I wanted some kind of visual incorporated with my logo to reflect the career I am essentially advertising myself to, so I also researched imagery of photography that is simple such as the apertures and simplistic camera logos.

I was really inspired by the calligraphic fonts, giving quite a feminist feel to the logo which would fit me as a female photography. I also liked the bold capitalised fonts as I felt they had a modern feel to them, which would show me as a contemporary photographer.

I like the pop of colour in some of the logos presented here as it adds character to the logo, however I’m not sure this is something I would want to do as I feel that it could be quite distracting if using the logo as a watermark on images. I feel the more monotone logos are more sophisticated and of a higher standard.

I also researched how I could potentially create imagery from my initials, however my initials are quite complicated when paired together so this has clarified that I don’t want to follow that idea.

Posted in Professional Practice Year 2

Budget and Costing for an Event

BAPH205 SYMPOSIUM EXHIBITION – PLYMERSION

Budget Total Available to Us –

  1. £200 budget
  2. 32 students donating £3 = £96

Total = £296 budget

The total budget needs to cover all production costs –

  • Space
  • Boards for presentation
  • Paint for the boards
  • Wall fittings
  • Technical equipment
  • Prints from India
  • Frames
  • Each student will pay for their own individual prints/frames/wall fixtures
  • Printing of catalogues and symposium day flyers
  • Refreshments for the Day
  • Labour costs
  • Travel costs

The best tactic is to ensure that the decisions we make on each aspect ensures the minimal amount of expenditure to make sure we can spread the money effectively.

Decisions and Final Costs

  • Space – the space was internal which meant it was free of use, saving us money on this aspect of the event. Had we decided to go external we may have faced extra costs. Being internal other factors such as electricity, heating/cooling systems, toilets and water are of free access also.
  • Boards – also a free asset due to the fact they are borrowed from areas of the university. Buying boards would have caused a severe increase in spending
  • Paint for the boards – most effective and cost efficient white paint was £22, and we required only one tub
  • Wall Fittings – bought either individually for their own work, due to late arrival of work wall fittings became unnecessary for that. Had they arrived the cheapest wall fitting would averaging at £5 for 100 fixtures
  • Technical equipment – luckily we have an area where we can rent the equipment for free usage within the uni
  • Prints from India – the work from India arrived too late for us to have time to print, so this became a cost unnecessary for the day. However we are keen to create an exhibition in the future. There were 13 students from India. If we accepted two images from each student we would have 26 images, of the agreed size of A3. The most cost effective way of printing in within the uni. An A3 print costs £12 for a set of 3. We would need 9 sets of 3 – 9x£12 = £108 cost
  • Frames – agreed size of A3, also unapplicable due to late arrival of the work. For our future exhibition of the work A3 frames are averaging at £3 per frame, suggest we chose 2 images from each India student (13 students x 2 images = 26 frames), then we will spend 26x£3 = £78
  • Printing of catalogues and symposium day flyers – the printing of the catalogues made by the curatorial team came to £10 for 5. The leaflets were printed on INKJET which was 5p per sheet in colour. We printed 40 – 40x5p = £2
  • Refreshments – Tea, coffee, milk, sugar, water, orange and apple juice, selection of biscuits came to a total of £20. The use of the water tanks was free as these too were rented from uni
  • Labour and travel costs were unnecessary for this event as the event was internal, curated by a cohort of students which required no payment

Total Spend –

£22 + £10 + £2 + 20 = £54 spend

£242 remaining for future exhibition

  • 100 fixtures – £5
  • 9 sets of three prints – £108
  • 26 frames – £78

Total = £191 spend leaving £51 spare which can cover any unexpected costs.

Posted in Professional Practice Year 2

Competition Entries

When approaching entering photographic competitions I decided I wasn’t yet confident enough to enter competitions of which are paid for, but instead exploring free competitions to give me experience and inspiration to consider paid competitions in the future.

I found it hard to find free competitions online however I found two websites which are used to enter competitions. I set up a profile where you can upload your images and chose which competitions you enter. There is a choice of a free account or a paid ‘premium’ account. The free account limits the things you can do with the site such as a maximum number of uploads a day, only being able to enter small selections of competitions and only being able to submit one image to the said competitions. As a starting point I felt this was enough for me to work with. The two websites are Viewbug and Photo Contest.

The other positive about these websites is that you can reach a diverse audience of photographers – amateur, hobbyists and professionals, allowing you to rate each other’s work with ‘awards’ which is motivating.  The competitions are also made or judged by professionals which is very uplifting to think my work is being examined by them.

Having the profiles means that I have a consistent platform where I can broadcast my work to a larger audience whenever I see a competition theme fitting, which will help with my recognition as a photographer and help me feel rewarded for my work.

I approached the competitions thinking about imagery that I have which I could use to fit the theme presented, and if it was relevant. I tried to use images aesthetically interesting but metaphorical to give my work a bit more edge in the crowds of photographs entered.

I entered 6 competitions between the two websites, some that are yet to be concluded. I didn’t worry about the reward – that was just an added bonus. This for me was more about building the confidence in my work to be able to broadcast it and be critiqued by individuals unknown to me with different experiences.

COMPETITION 1 – ‘April’ – use a photograph that symbolises the month of April, a monthly competition to visualise each month – Deadline April 30th – At the end of the year the 12 winners will be up for a very special prize and will receive an exclusive ViewBug Blog Interview, and exclusive Social Media Promotion, an exclusive ViewBug Prize Package and 300 Reward Points

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COMPETITION 2 – ‘Anything Reflections’ –  Deadline 8th June – Grand Jury Winner -$200 Amazon Gift Card, People’s Choice – $139 Viewbug Giftcard, Amateur Winner – $50 Amazon Gift Card

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COMPETITION 3 – ‘Rule of Thirds’ – Deadline June 23rd – Grand Jury Winner – Nikon D3300 SLR Camera (body only, People’s Choice – exclusive blog feature, Amateur Winner – exclusive blog feature

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COMPETITION 4 – ‘Everyday Heroes’ – Deadline 25th May – Prize is a $300 (USD) value prize package provided by Lexar, who’ll award the expert’s winner with a 128GB 1066x CompactFlash card and the CFR1 Workflow Reader. The crowd’s favourite will win a 128GB 1000x SD card and the SR2 Workflow reader.

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COMPETITION 5 – ‘Across the Rooftops’ – Deadline 29th April – CAME 1.696th, showing amount of images that are entered. It’s not disheartening because there is so much competition so it is realistically expected.

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COMPETITION 6 – ‘Self-Portraits’ – Deadline 4th May – CAME 877th – quite nice to see the different rate of stars I was given to be able to evaluate my own work

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